Press releases

Customer cards in Germany: PAYBACK leads the way in terms of market share and usage

Among all loyalty programmes, PAYBACK has the biggest market share and the highest number of active users in Germany. According to a recent study…

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New “PAYBACK Premium” credit card targets a broad consumer base

Free cash withdrawals worldwide – no fees in the first year

In cooperation with BW-Bank and Visa, PAYBACK is introducing a new credit card that is…

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PAYBACK hands over cheque for EUR 2 million to Unicef Unicef

Companies and customers donate PAYBACK points for schools in Africa

On Monday evening, actor and Unicef patron Joachim “Blacky” Fuchsberger accepted…

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New – PAYBACK points for iTunes downloads

AYBACK members can now also collect points by purchasing downloads from iTunes, receiving 2 points for each euro they spend. To collect points, all…

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Loyalty Partner ranked among “Germany’s most customer-oriented service providers”

Award for consistent customer focus – Special “Control” prize for ensuring high-quality services

Loyalty Partner GmbH, expert in customer…

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Loyalty Partner shortlisted for the European Business Awards 2007

Nominated in the category “Growth Strategy of the Year”


Loyalty Partner GmbH, experts for innovative customer loyalty and operator of the PAYBACK…

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Customer cards are a big hit with shoppers

Customer loyalty highest with Miles & More, Payback and Douglas
Latest study on bonus programmes in Germany

The results of a recent TNS Emnid survey…

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Directory assistance service 11 88 0 becomes PAYBACK partner

PAYBACK, Germany’s largest bonus program, is continuing to expand its range of partners and will be entering into a cooperation agreement with the…

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Marcus Rodermann heads marketing and product management for PAYBACK

Since July 1, 2006, Dr. Marcus Rodermann (39) is responsible for PAYBACK’s strategic product management at Loyalty Partner GmbH in his role as section…

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Aral becomes PAYBACK partner

As of May 2 at Aral service stations: Collect points for filling up, shopping and car washes – Aral joins Germany’s largest bonus program – already 30…

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